RescueTime is a Seattle based start-up and – if like a lot of us, you’re a frequent binge-surfer and constantly distracted by web ’stuff’ you just have to see – you should be worried! Essentially RescueTime (the product) is a productivity management tool that sits in the background and watches what your doing online. It records time spent using applications, working on documents and – of course – web surfing.
Available as a pay-as-you-go licence the feedback and blog buzz is impressive and if you work on a freelance or contract basis this little application should pay dividends.
…act more like Dale Carnegie and less like David Ogilvy.
This presentation is an amalgam of facts, figures and observations collated from a multitude of sources and presented in a clean and engaging style. (OK – it’s Powerpoint but Powerpoint done well for a change.) A very useful primer for clients and staff .
A useful introduction illustrating how GM undertook the deployment of their social media engagement. The emphasis on internal communications, staff training and ‘who does what’ illustrates the demands made on an organisation’s resources. GM use their agency partners as consultancy support but use their own staff as the customer facing representatives of the company.
Skype has teamed up with five very different artists around the world who will turn your message into a piece of art. There’s a ‘masked messenger in Tokyo, a tree artist (carves messages in wood), a troupe of street performers and two avant garde artists who can be Skyped with your message – the lucky ones are then transformed by the artists and the process videoed and shown on the mobile Skype Outside website.
Through Google Maps you can know access a variation of the Street View option – called ‘Ski View’. This takes you right onto the piste with the now familiar point-n-click navigation options.
Google showed a demo of Google Earth displayed across eight curved screens and powered by eight Linux machines. A lot of power needed as the demo takes us on a flight through the skies, out into space and back under the oceans. Not one for anyone who suffers with motion sickness.
Tubemogul promotes itself as a single point of video content distribution to multiple video sharing sites. A major feature of the service is the analytics package that it supports. Distribution is limited to 5 deployments per month – one video to 5 sites counts as 5 deployments. Storage capacity is unlimited and social media integration is – naturally – included (automated updates to your Twitter posts).
For SEO projects (now we’re able to optimise video) this looks like a useful tool to bookmark. Oh – and it’s free to try.
It’s easy to overlook the significance of Facebook’s translation application. But considering there are now 65 officially supported languages on Facebook (including Pirate…) the increasingly ‘international’ footprint of Facebook cannot be ignored for much longer. Brands with international or pan-regional footprints should be talking to their agencies and Facebook about the opportunities Facebook can engineer.
Considering that it has been Facebook’s willing army of volunteer translators that have driven the translations – some 300,000 of them – there would appear to be a seriously connected community out there. Maybe that’s who we really need to be talking with?